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A. MAKING MEDI-SPA CENTERS GENERATE SURGERIES
Optimize Surgery flow without becoming a spa operator
Do’s & Don’ts with outside spa consultants
Creating Medi-spa revenue centers
Bridging Spa services to surgeries
Selecting services and high-tech equipment
B. MAXIMIZE STAFF MARKETING EFFECTIVENESS
Do's & Don'ts of staff incentives
Motivating your staff to make you money
Staffing the Medi-spa and the practice
The marketing opportunities of HIPPA
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C. HOW, WHERE, WHEN & WHEN NOT TO PROMOTE!
Maximizing your promotional results
Handling the Yellow Pages extortion dilemma
Making TV, radio & print media produce results
The streamlined Marketing budget
Tracking your marketing efforts
D. THE ESSENTIAL MARKETING STRATEGIES
The powerful Seven Marketing Indices
Income expansion & forecasting
Financing your business expansion plan
How to out market your competitors
Facility design considerations
Buying & selling a practice
E. E-COMMERCE PROGRAMS THAT WORK!
Site promotion and traffic building made simple
Do’s & don’ts of Marketing your site on the Internet
Your staff’s new roles with your Web site.
Installing five fool proof Result tracking technologies
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