The first critical step for ethical
promotional success demands more than a generalist marketer. A precise promotion
campaign is now required. This campaign must be based on a documented
Marketing Action Plan and Strategy and income forecast featuring a built-in
result
tracking. PUMC's marketing and management consultants will conduct research using a detailed and exclusive Practice
Assessment process based on PUMC's Seven
Indices that creates a documented 12 to 18 month Marketing Action Plan and Strategy.
Your plan will include detailed, documented methodology of all recommended programs for
advertising and public relations activities. The documentation will also feature detailed and specific action steps,
including recommendations for better time management, promotional
management and marketing tracking systems to be employed by the practice software. The Marketing Action Plan and Strategy
will include a budget and timeline. Your customized Marketing Action
Plan and Strategy will serve as the heart
and foundation for your accountant's business plan and income
forecast for practice
expansion. It will also provide the economic base of the banking
package and cash flow projections of the results of your marketing
efforts.
This Marketing Action Plan and Strategy
is a dynamic document that is used as the blue print for all
marketing activities (print, Yellow
Pages, electronic, internet)
and enhanced promotion management. The most successful cosmetic
surgeons that earn $2,000,0000 to $3,000,000 have a Marketing Action
Plan and Strategy that governs all promotional activities for the
practice or MediSpa portion
of your service offering.
Often this Marketing Action Plan and Strategy
is used to obtain the capital needed to effectively initiate the activities
without depending on cash flow. Therefore a practice income specialists
is needed.
The PUMC Practice
Assessment process executed by marketing and management consultants
is designed to assist a cosmetic specialist in
objectively reviewing their practice and office systems in light of the following:
-
Starting
a new cosmetic services practice
-
Practice
expansion and cash flow projections or Income Forecast
-
Concerns
about Practice
productivity
-
The
need for better promotion management
-
Selection
of practice marketing software
-
Selection
of practice computer software
-
Selection
of practice management software
-
Selection
of marketing tracking software
-
Need
an expert to evaluate, appraise or critique
and marketing activity
-
Preparing
a banking package or cash flow projections
-
The
need for a practice income analysis
-
Better
management and tracking
of marketing
-
Getting
better results from practice software
-
More
cosmetic surgery patients or more cosmetic surgery consultations
needed
-
Desire
to increase the practice revenue/income & profit
-
Income,
Revenue or fee Analysis
-
Desire
to expand the practice service offerings
-
Desire
to improve time management
-
Launching
or having problems marketing a MediSpa practice
-
Needing
advice on marketing Mesotherapy
-
Desire
to relocate the practice within the same area or a different area
-
Desire
to sell the practice or transition out of the practice.
-
The
need to mystery shop or secret shop competitors or survey
patients
