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PUMC analyzes your market, competition and media opportunities. From these results, PUMC then designs a 12-month media campaign and budget for either print or electronic media or both. Your media campaign is coordinated to ensure the most effective visibility for you and your practice. PUMC then develops a library of ads to promote the specific services of your practice. These ads are enhanced over time to maintain positive results. Once the media plan is completed PUMC provides detailed instructions to you or your designated staff person for communicating with the media rep and the insertion calendars. |
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